It was summer, 1959. Frankie Avalon was at the top of the charts and Sandra Dee played “Gidget” in the very first Beach Party movie. The Brooklyn Dodgers had just arrived in Los Angeles, but surfing was the real West Coast craze. The Pacific Coast Highway was dotted with woody wagons, convertibles and bubble blonde hairdos, and burgers were best served in a wrapper through a drive-thru window. California was legendary American landscape and the first Straw Hat Pizza parlor was perched to join the list of California icons.